Plymouth Waterfront Urban Strategy
Project completed jointly with Damien Bulman, December 2011.
In the political context of the Plymouth Waterfront BID which places focus on Plymouth as a tourist destination, this urban strategy argues that Plymouth needs to firstly revitalise itself as a place to live, work and play for its own inhabitants before it can begin to present an image of itself to tourists. Go Fish! urban strategy aims to reconnect Plymouth with its marine heritage, culture and economy through the reconnection and integration of a fish and food socio-cultural circular economy throughout the city – not just at the waterfront. This sustainable and productive marine industry is envisioned as a catalyst for a circular economy where production and consumption are enacted side by side, in the city.